Our Services.
THE CHALLENGE.
GenZ is around 20 % less interested in following sports via TV compared to other generations.*
In a fast-paced world, sports organisations no longer have the undivided attention of their young target audiences. The attention span and the mobility of life have them consume brands and competitions very differently than the linear status quo. GenZ and GenAlpha are turning to other forms of entertainment.
*Institut für Generationenforschung
So does that mean that GenZ & GenAlpha don’t like sports anymore?
NOT AT ALL.
It only means they consume it differently, use different platforms and engage in new ways - We believe this can be fostered more.
With a dedicated, flexible team for emerging fields.
With knowledge of the needs and demands of the young generation.
With knowledge of the sports industry and sports organisations.
To unlock untapped potential and opportunities.
OUR APPROACH.
Our consultancy services are focused on shaping the future of sports by capturing these young audiences and creating formats for the next generation of sports fans.
Adhering to our values and using our experience and individual expertise allows us to be integrated within the organization, creating and developing meaningful projects that fit the organisation’s vision.
We are here to own entire projects and function like an internal unit of the sports organisation with our proactive approach to developing projects and delivering to the highest standards.
OUR SERVICES.
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Gaming and Esports
Leverage the power of gaming and esports to forge unbreakable connections with the tech-savvy Generation Z & Alpha. From formulating a gaming strategy to creating esports events, we've got you covered.
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Creator marketing & economy
Join forces with influential content creators who are trendsetters among the youth, captivating their endemic audiences. Partner your brand with unique voices - we help you align on an approach to create a wave of enthusiasm among the target audience.
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Social Media
Dominate the social media landscape with our expertly crafted TikTok campaigns and “classic” social media strategies. We'll ensure your sports organization stays relevant and has a chance of going viral.
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Brand building and events
Engage the youth with immersive events and activations. Our team will design unforgettable experiences that will leave lasting impressions on your audience.
Reach out and let’s work together to transcend the barriers of generational gaps.
Embrace innovation, sustainability, and inclusivity to capture the hearts of Generation Z & Alpha like never before. Let's shape a young future for sports together!