Our Services.
THE CHALLENGE.
GenZ is about 20 % less inclined to follow sports on TV compared to older generations.*
In today’s fast-paced world, sports organizations struggle to capture the undivided attention of younger audiences. With shorter attention spans and a more mobile lifestyle, Gen Z and Gen Alpha engage with brands and competitions in ways that differ significantly from traditional, linear formats, favoring alternative forms of entertainment.
*Institut für Generationenforschung
Does this mean Gen Z and Gen Alpha no longer enjoy sports?
NOT AT ALL.
It simply means they engage differently - using new platforms, formats, and interaction methods. This shift opens opportunities for innovation, which we aim to foster:
With a dedicated, flexible team that thinks forward in all emerging fields,
With a deep understanding of younger generations' needs.
With expertise in the sports industry and sports organisations.
Together, we can unlock untapped potential and create meaningful connections with the next generation of sports fans.
OUR APPROACH.
Our consultancy services are focused on shaping the future of sports by capturing these young audiences and creating formats for the next generation of sports fans.
We integrate seamlessly into organizations, leveraging our expertise and values to create meaningful projects aligned with your vision.
We are here to own entire projects and function like an internal unit of the sports organisation with our proactive approach to developing projects and delivering to the highest standards.
OUR SERVICES.
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Gaming and Esports
Leverage the power of gaming and esports to forge unbreakable connections with the tech-savvy Generation Z & Alpha. From formulating a gaming strategy to creating esports events, we've got you covered.
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Creator marketing & economy
Join forces with influential content creators who are trendsetters among the youth, captivating their endemic audiences. Partner your brand with unique voices - we help you align on an approach to create a wave of enthusiasm among the target audience.
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Social Media
Dominate the social media landscape with our expertly crafted TikTok campaigns and “classic” social media strategies. We'll ensure your sports organization stays relevant and has a chance of going viral.
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Brand building and events
Engage the youth with immersive events and activations. Our team will design unforgettable experiences that will leave lasting impressions on your audience.
Reach out, and together we’ll bridge generational gaps in sports.
Embrace innovation, sustainability, and inclusivity to capture the hearts of Generation Z & Alpha like never before. Let's shape a young future for sports together!